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| How To Find Joint Venture Partners | Published on 09-06-2007 |
By Dave Thomas
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Resource Dave Thomas is an information publisher specialising in helping people start their own information business and provides training by video and newsletter |
| Website URL http://smartinternetprofits.com |
This article is designed to show you a variety of different ways that you can use to find quality joint venture partners, as well as some very specific strategies that if used can get your niche markets, top marketers to promote your products, services and web site to the public at large.
Put simply a joint venture is where you contact a marketer in your niche market who has an email list of subscribers who may have an interest in your product. This can be the lifeblood of your business. Just five decent JV partners who promote your product or ebook to their email list in exchange for a commission can put your current income through the roof. If you follow the directions in this article then go out and take action. I assure you that there will be a marked difference in your results.
Firstly You Need To Know Your Conversion Rate
One of the first mistakes that newbie's make is to start contacting JV partners left right and center before they've even made a sale of their ebook themselves. Sorry but this is wrong. Very wrong. You need to be able to contact a potential JV partner and be able to tell them and show them proof what your websites conversion rate is.
Simply put Site conversion is the amount of visitors to the amount of visitors who buy. So for example if you have one hundred people visit your site and two bought then your conversion rate is two percent. You need to get at least one thousand visitors before you get a realistic idea of your conversion rate.
You can work out your sites conversion rate by downloading the software from www.statcounter.com. Don't worry there is no cost to this.
Offer Them Large Commissions
Once you know how well your sites converting (if no one's buying don't even think about contacting marketers for joint venture proposals. Improve your sales letter, change your headline, do some split testing, whatever it takes) Once you have some creditable stats then you can start contacting JV partners. Offer them more than your regular affiliates. If you offer your affiliates fifty percent commission, offer your JV partners seventy five percent remember this individuals should have larger quality lists.
You may be thinking "wait a sec those commissions are huge? I won't make any money myself". This is where so many go wrong. If people are sending you tons of visitors you can build your email list and offer them other products in email promotions, and you can also make money by selling back end products to them.
See if You Can Return The Favour
Offering high commissions alone is often not enough. Tell them that you'll add a message into your auto responder set up, so that you'll market their products via an affiliate link in your back end. Explain to them that you'll be setting up joint ventures with other marketers in the niche so that they'll get visitors to their site without spending a dime and that can be one of the biggest carrots you can offer.
Research Potential JV's Using Clickbank
You Have to understand one thing. If you're selling an ebook on fitness don't start contacting marketers who sell gardening products. That's just plain ridiculous. Only contact marketers who sell products aimed at your niche market and therefore have an email or customer list of people who may well have an interest in your ebook.
Keeping that in mind start at www.clickbank.com. Click on "promote products" on the home page and then search the marketplace for products in your niche. Check out their sales letters their product and look for a match then you can contact the product owners with a view to setting up a JV.
Use Google to find "Ezines" in your niche
This is a great way to find marketers with ready made email lists they can send a promotion to and sell tons of copies of your ebook virtually overnight.
Go to google and type in "(your niche) ezine". For example if you were selling a bass fishing related ebook you'd type in "bass fishing ezine". What you'll get is a huge list of results of web sites in which people have a bass fishing email newsletter (or ezine). Obviously they won't all have one, often you'll get tons of results, but it is worth spending an hour or two going through the results and you will get more potential JV contacts than you could ever hope for!
Try Google "Allintitle"
This is another great way to identify potential Joint Venture Partners. Do you think web sites that have your niche market keyword in their domain name might be great potential JV partners? Of course! Go to google and type in "allintitle: (yourniche)"So for example if you were selling an ebook on song writing you'd type "allintitle:song writing" into google.
Go through the results contacting marketers and setting up hugely profitable joint ventures.
Then Leverage Your Results
Once you set up one profitable JV and have a bit of a track record then use the results to start setting up even more joint ventures. You can say things like "Joe bloggs from domain name.com made X amount of sales and earned X amount from just one mailing to his list". This really is powerful because it shows people that you know what you're doing and people like to deal with people who know what they are doing.
You really can set up joint ventures with any of your niche markets top guns if you go and actually do it. You just need to take action Good luck!
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